Training and Development 

Agile and always evolving. 
 
Pushing each other further, we surpass the expectations of today to set the tone for tomorrow.
Certificate Programs: 

  • Strategic Management
    • Students learn how to integrate and manage market information in complex and dynamic environments. Taking advantage of the latest marketing research results, students address marketing challenges and develop marketing strategies for evolving conditions. Students work on specific marketing cases to integrate the marketing strategy with the overall organizational strategy.

    • Full outline 

  • Inside Sales Development
    • Participants learn how to understand the different approach of inside sales and the critical factors of selling using non-traditional and traditional modes of customer communication including telephone, instant chat, email and how they playacriticalroleintheconsumerpurchasejourney. Learners will be exposed to a different way of thinking about consumer perception to inside sales approaches. We will discuss how inside and outside sales, why they are different, and what strategies result from these distinctions. We will cover relationship selling, why expectations are important to consumers, how the removal of a physical environment influences service delivery, and how companies can improve overall sales conversations.

    • Full outline

  • B2B/Services Management
    • Participants learn how to understand the different needs of business to business services marketing. Learners will be exposed to a different way of thinking about marketing. We will discuss how services are different, why they are different, and what strategies result from these distinctions. We will cover why people are essential to service success, why expectations are important to service consumers, how the physical environment influences service delivery, and how services firms should recover from failure. You will also learn how quality is evaluated in service firms. Thus, this course looks at marketing through a different B2B lens.

    • Full outline 

Stoppler Hughes

info@stopplerhughes.com

Headquarters

9917 112 Street NW

Edmonton, AB, T5K 1L6 

© 2020 by Stoppler Hughes Ltd.

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